- Founder of Avroy Shlain Cosmetics, South Africa’s largest direct selling cosmetic company.
- Past Chairman Direct Sales Association.
- Director of the World Federation of Direct Selling Organisations.
- Member of the President’s Council of the Institute of Marketing Management.
- Currently C.E.O. of COBB International.
Avroy is married to Beryl and they have a married daughter, Joanne, and two grandsons. Avroy’s interests include conservation, flying, fishing and cycling.